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My passion for creativity was nurtured at Banaras Hindu University, where I studied Fine Arts. I began my career at MUDRA Communications in 1995 and expanded my skills, adding vibrant new hues to my professional journey. Over time, I gained experience at McCann Erickson, Contract Advertising, and spent 11 years at Leo Burnett, growing wiser and adapting to the ever-changing landscape of bosses, brands, and trends. Eventually, I pursued independence, allowing me to combine my love for travel with my expertise in brand communication, customizing solutions for various businesses. Some of the brands I’ve worked with include:

Gillette, Reckitt and Colman, NIIT, ABN AMRO Bank, Dominos, General Motors, J K Tyre, Marlboro, Samsung, Snapdeal (Dil Ki Deal), Bacardi, Kwality, Maaza, and Delhi Daredevils (IPL team look for 2 seasons).

Having experienced the world of advertising for over 20 years in different creative agencies, I have built brands, won laurels and kept up with the change in technology with reference to communication. Putting my small town upbringing to unusual creative ideas and the learnings of big brands to my every day now. I have progressed with the times and have kept myself proficient with the digital age and communication tactics relevant to it. I believe that my forte lies in the blend of old school advertising with the new age mediums. Previous Employers: Dentsu Imapct, Havas, Leo Burnett, DDB Mudra, Ogilvy, Contract, Grey Worldwide

Maruti Suzuki Cars (Vitara Brezza, Ertiga, Dzire, Swift, WagonR, S-Presso, Alto), VIVO, Max Health Care, Mortein, Microsoft, Telenor, Del Monte India, Maaza, Samsung Mobile Phones, Dainik Jagran, Motorola, Hutch, UP Tourism

Highly motivated and organized professional with hands-on experience in producing advertising campaigns and digital media creatives. With a strong inclination towards teamwork and a passion for continuous learning, I have accumulated over 16 years of experience working with diverse advertising agencies and design studios like Leo Burnett-Delhi, Contract- Gurugram, delivering impactful creative solutions.
From 2013 to 2021, I served as the Creative Director at Adtek Print and Media Pvt. Ltd. in New Delhi, where I also co-founded Funnel Communications. My earlier career was shaped at Leo Burnett, New Delhi, where I worked as an Art Director from 2007 to 2012.
Throughout my career, I have had the opportunity to work with a variety of prestigious brands, including

Marlboro, GMR Sports, Delhi Daredevils, Maaza, TUI Travel, Yatra.com, Perfetti Van Melle, Yatra.com, Bacardi, Shilpa Masale, Samsung, Kipa Gaming, General Motors, Coca-cola, GD Goenka word school and Sona Papers.

An art director by passion, a copy writer at heart, I love crafting solutions for brands that make an impact. I love creating work that perfectly merges creativity and strategy. A seasoned campaigner with over 15years of experience in various top agencies in the country. Born in east, educated in west , working in north my super cultural blend and strategic thinking with my unique sensibilities have successfully transformed brands like ITC, Hamdard India, Marlboro, Audi, Zee, Dabur, Beam Suntory for years. I love turning ads to art, stories that stick.Whether it’s a billboard or a reel, I like to make audiences lean in, not tune out. Make it bold, make it effective – that’s the mantra.

A realist, who understands the current day business complexities with a track record of leading and initiating effective growth strategies for brands. Organised multi-tasking planner with a strong mix of strategic thinking and sound operational skills.
Switched boats to become the Creative Strategy Director, Coca Cola, Africa Operating Unit. And before that gained multi-category and consumer knowledge, having worked on brands like Thums Up, Maaza, Minute Maid, Coke Studio, Eristoff vodka, McCain Foods, AirTel, Telenor Pakistan, Matrix Cellular, JT Mobiles, Shell Oman Marketing, Select Convenience Stores, Toyota Kirloskar Motors, Audi India, Maruti Udyog Ltd, Enfield India, BPL, Shalimar Paints, Radisson Oman and Holiday Inn Bangalore.
In my journey I’ve also been the winner of the most coveted “Star Reacher award” in the Leo Burnett global system for enhancing the agencies value among clients and partners.

I entered the professional life with a background in finance. From where I began my career in a world driven by numbers.
But it didn’t take me long to realize that I’m a people’s person and have always been passionate about connecting, communicating ideas, and building something of my own. The spark of entrepreneurship had always been in me, and it kept growing stronger with every passing year.
That’s when I decided to take the leap and enter the world of events and brand communication.
Initially I founded BigHat with a focus on event management, but as creativity and ideas became the centre of all activity, we expanded into brand strategy and digital marketing; bringing on board seasoned professionals and evolving into a 360° creative and experiential agency.
At BigHat, I’m hands-on across functions and always there for my team — from strategy to execution — bringing a problem-solving mindset and a natural ability to multitask, ensuring we consistently deliver our best.